With the explosion of web based commerce in the late 90s, VISA’s strategy was obvious, they wanted to be thought of as “The Online Currency”, the leader in a market- place that doesn’t run on cash This campaign partnered VISA with different e-commerce sites, making the case that on the web you can get “Anything”, “Anytime” and that VISA is excepted “Everywhere”. The ads: Anything: “New Releases” Anytime: Amazon.com (left - in rotation with below) Anything: “Dog Bowls” Anytime: PetSmart.com (left - in rotation with above) Anything: “Duct Tape” Anytime: Amazon.com (top right) Anything: “Garden Doctor” Anytime: Garden.com (bottom right)